ABOUT US

Zayna Exports: Merging Timeless Elegance with Generational Craftsmanship and Innovation

Since 1896, Zayna Exports has been a symbol of luxury and excellence in jewellery. Our legacy began with Karam Chand Nischal’s visionary craftsmanship and has been meticulously upheld through five generations. From the resilience of Ram Lal and Nand Lal Nischal post-Partition to the creative innovations of Satish Kumar Nischal, and the transformative leadership of Sunil Kumar Nischal, each era has added a unique facet to our heritage. Today, under Kapil Nischal, we blend traditional artistry with contemporary design, crafting jewellery that is a true testament to our enduring commitment to quality and elegance.”

Zayna Exports stands as a beacon of heritage and innovation in the world of luxury jewellery. Our journey began in 1896 with the establishment of Gujranwala Jewellers by the visionary late Karam Chand Nischal in Gujranwala. With a deep commitment to exceptional craftsmanship and an eye for intricate detail, Gujranwala Jewellers quickly became renowned for creating exquisite pieces that captured the essence of timeless beauty.

A Journey Through Generations

The Early Years: Karam Chand Nischal
Our story starts with Karam Chand Nischal, whose passion for jewellery making and dedication to quality laid the foundation for what would become a legacy spanning over a century. His expertise and vision set the standards that have been meticulously upheld by subsequent generations.

Post-Partition Resilience: Ram Lal and Nand Lal Nischal
The partition of India and Pakistan in 1947 brought significant changes, as the Nischal family relocated to Amritsar, Punjab. Here, the business was carried forward by the second generation, the late Ram Lal and Nand Lal Nischal. They adeptly navigated the challenges of a new beginning, preserving the artisanal heritage and further cementing the family's reputation for excellence.

The Creative Visionary: Satish Kumar Nischal
The third generation saw the rise of the late Satish Kumar Nischal, a creative genius whose deep knowledge and innovative approach to jewellery design brought a new dimension to the brand. His unique creations and commitment to quality added new facets to the legacy, ensuring that the artistry remained at the forefront of our identity.

The Brand Builder: Sunil Kumar Nischal
The fourth generation, led by Sunil Kumar Nischal, marked a transformative era for the brand. Sunil's immense hard work, creativity, and strategic vision pushed the brand to unprecedented heights. His relentless pursuit of excellence and innovative marketing strategies expanded the brand's reach, setting new benchmarks in the luxury jewellery industry.

A New Era: Kapil Nischal and Zayna Exports

Today, under the dynamic leadership of Kapil Nischal, the fifth generation, the brand has undergone a significant transformation, reemerging as Zayna Exports. Kapil's modern outlook, coupled with a deep respect for the family’s rich heritage, has propelled Zayna Exports onto the global stage. His vision has seamlessly blended traditional craftsmanship with contemporary design, ensuring that each piece of jewellery is not just a product, but a work of art.

Our Commitment

At Zayna Exports, we are more than just a jewellery manufacturer; we are curators of a legacy. Our high-end luxury jewellery pieces are crafted with precision and passion, reflecting the artistry and dedication that have been the hallmarks of our brand for over a century. From the selection of the finest materials to the meticulous craftsmanship, every piece tells a story of elegance and timeless beauty.

We are proud to continue the Nischal family tradition, creating exquisite jewellery that resonates with discerning customers around the world. As we move forward, we remain committed to upholding our legacy of excellence, innovation, and uncompromising quality.

Experience the Legacy

Discover the world of Zayna Exports, where tradition meets innovation, and every piece of jewellery is a testament to our enduring legacy. Join us on this journey and become a part of a story that has been crafted with passion and precision for over five generations.